The holiday season is usually the time when people get together and celebrate. However, for insurance advisers, it’s the time that’s filled with opportunities. While there are industries that slow down during this season, it’s the time when an insurance adviser gets new prospects, strengthens their relationship with the current clients, and reflects and makes adjustments to their goals.
Nowadays, there are various types of insurance, such as auto, life, health, and property insurance, which is why the target market also increases every year. At the same time, the holiday season highlights the importance of insurance.
For instance, the holiday season is filled with activities, such as travelling and eating lots of food. So, to ensure the safety of the property, car, and health of every family member, they often improve or avail themselves of insurance policies during this time of the year. And as an insurance adviser, you should be prepared to make your pitch.
In this article, we’ll discuss some of the benefits of being an insurance adviser during the holidays.
1. The Time to Connect with Clients
One of the things insurance advisers gain during the holiday season is to strengthen client relationships. During this time of the year, many people are more open to conversations about ensuring that the future of their loved ones is safe.
So, as an insurance adviser, you can send some personalised messages, quotes, or even year-end reviews. This simple gesture can significantly impact the impression you leave on your clients, especially if you’re new to this career. Besides, nowadays, you can just chat or send an email that doesn’t cost anything, so you should try it.
2. Increased Awareness of Financial Protection
As mentioned, the holiday season can be the time when people are reminded of planning their future. And usually, when people talk about the future, they think of financial security, which includes having insurance. Whether they’re reviewing the current insurance policy or first time availing of one, insurance advisers should be ready to provide the information their clients need.
If you want to attract new clients, you can offer a safety guide, bundles, and discounts that don’t just help them have an insurance policy, but also gain more knowledge about it.
3. Opportunities for New Leads and Referrals
If you’re looking for more opportunities for referrals of leads, the holiday season can be one of those times when this is possible. Whether you’re at a party or just having a casual conversation with people you meet at the supermarket, you can expand your network. At the same time, since social media platforms are also popular, you can also share some details with groups or ask your family and friends to repost your content for referrals.
4. Time for Reflection and Goal Setting
The end of the year is when people reflect on the whole year that passed and set new goals for the next one. As an insurance adviser, this is also a great chance to check your achievements and reflect on whether the goals you’ve set for this year were all met.
But whatever the results are, you should be able to identify the areas for improvement, set realistic objectives, and think of ways to achieve your goals.
5. Potential for Higher Earnings
Insurance clients often finalise their insurance policies at the end of the year due to various financial reasons. This creates more opportunities for insurance advisers to secure more clients and meet their targets. Because of this, the holiday season is also considered the most profitable time of the year for insurance professionals.
Aside from new clients, you should also encourage current clients to review their insurance policies and get the right coverages that fit their needs. Besides, it’s essential to review and update insurance policies at least once per year since circumstances often change.
6. Building a Positive Professional Image
Sometimes, people don’t know what they need, and they tend to forget about exploring other essentials since they’re busy for the rest of the year. As an insurance adviser, this is a great time to get in touch with potential and current clients to build your professional image. But it doesn’t always have to be about business. You can also invite them whenever you’re planning to support charities or organise donation drives, so that this can reflect on your branding.
7. Work-Life Balance
Most of the time, being an insurance adviser doesn’t have a fixed time when it comes to talking with clients. However, even if your goal is to get as many clients as possible, you should also keep in mind that you have the option for a work-life balance, which can help you appreciate your work more. Besides, if you can work while being with your family during the holiday season, it can be the best benefit of being an insurance adviser.
Final Thoughts
Being an insurance agent during the holiday season can provide more opportunities to increase your network and earn more. By considering the benefits listed in this article, you can appreciate the perks of being an insurance adviser and improve your skills.
