Comme des Garçons, often called CDG, started in Japan by designer Rei Kawakubo in 1969. From the very beginning, CDG focused on creating fashion that challenged common ideas and expectations. Kawakubo did not believe in following rules, trends, or traditional fashion values and systems. She believed clothing could be a way to express strong feelings and deep personal thoughts. Her vision made CDG different from other fashion labels that aimed only for beauty and trends. Instead of beauty, she wanted people to feel surprise, emotion, or even discomfort when viewing her designs. CDG slowly became a space where creativity and freedom were more important than market success. This spirit helped CDG grow into a leader in global fashion movements over time.
A New Way to See Fashion
Rei Kawakubo showed the world that fashion could be art, not just decoration or beauty. In the early 1980s, Comme des Garçons made its first Paris Fashion Week debut with huge impact. The clothes were torn, oversized, black, and full of texture—nothing like traditional European fashion styles. People were shocked, confused, and even angry because it looked so different from what they expected. But this bold collection made CDG a name that stood for freedom, courage, and creative rebellion. CDG proved that beauty could be found in odd shapes, dark colors, and strange forms. This helped start new global conversations about how fashion can question society’s ideas of beauty. From then on, CDG was seen as more than just a brand—it became a movement.
Influencing Designers Around the World
CDG’s bold and fearless approach inspired many young and independent designers across different parts of the world. These new designers looked at Rei Kawakubo’s work and saw a powerful message of freedom. They realized they could create without copying trends or following the demands of big fashion markets. CDG taught them that fashion, https://commedesgarconsstore.com/ could express personal ideas, emotions, and even social messages. In cities like London, Berlin, Seoul, and New York, designers started making clothing that felt more like art. Some used recycled materials, while others made clothes with unusual cuts, textures, or unfinished looks. Many of these designers today credit CDG for showing them the value of originality and risk. In this way, CDG helped shape a new generation of creative fashion thinkers globally.
