If you notice multiple duplicate listings made by resellers or even created by you, Amazon recommends merging them into one parent listing for three main reasons.
First, if there are several duplicates listed, one might dominate the search results, pushing yours down the list.
Second, having so many duplicates can confuse customers about which one to pick.
Lastly, if you’ve created the duplicate, each one counts as a separate listing, so you end up competing multiple times with the same brand for rankings and ad spending.
To improve the customer experience, reduce your ad spending, and protect yourself from resellers, the best solution is to merge them. In this guide, we’ll show you how.
What is an ASIN Number on Amazon?
First things first, what is an ASIN number?
An Amazon Standard Identification Number (ASIN) is a unique ten-character alphanumeric identifier that is assigned to every product listed in Amazon’s catalog. Unlike other codes like UPC (Universal Product Code), GTIN (Global Trade Item Number), and EAN (European Article Number), the ASIN number only used on Amazon. Its primary purpose is to help customers easily locate and purchase the products they’re looking for.
How to Create a New ASIN on Amazon?
In order to generate a new product ID or ASIN, first, you need to log into Amazon Seller Central. In the Seller Central dashboard navigate to the Add Product and click on Create a New Product. After filling out all the details, submit it for a review and then Amazon will automatically assign the ASIN code to your product.
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