Have you ever seen a colorful ad while watching cartoons on YouTube? Or noticed someone talking about a toy on Instagram? That is not just fun—it’s marketing on the internet!
In this article, we will answer:
What is online marketing?
What is SEO marketing?
Why are they important?
How do they work?
Can kids learn this too?
Let’s understand everything in easy and simple words.
What Is Online Marketing?
Let’s break it down.
Online means using the internet.
Marketing means telling people about something you want to sell.
So, online marketing means using the internet to tell people about:
A product (like a toy or book)
A service (like a delivery app)
A brand (like a clothing company)
An idea (like “Save Water”)
It is also called digital marketing.
Examples of Online Marketing:
Platform Example
YouTube Ad before a cartoon video
Instagram A post showing new shoes
Google A shop that appears when you search “best pencil box”
Email A message saying “Flat 50% off”
All of these are ways to do online marketing.
Why Do People Use Online Marketing?
Here’s a story:
Ravi has a bakery. He wants people to know about his yummy cupcakes. So he:
Posts cupcake photos on Instagram
Runs ads on Facebook
Sends offers by email
Soon, more people see his cupcakes online and visit his shop. That’s how online marketing helps.
It helps:
Sell more products
Reach more people
Save money (some methods are free)
What Are the Main Parts of Online Marketing?
Online marketing has many different ways. Let’s learn some important ones:
Name What It Does
SEO Helps websites show up on Google
Social Media Marketing Uses Instagram, Facebook, etc.
Email Marketing Sends news, offers, tips through email
Content Marketing Shares blogs, videos, or tips to help people
PPC Ads Paid ads shown on Google or YouTube
We’ll now go deeper into what is SEO marketing, one of the most important parts.
What Is SEO Marketing?
SEO means Search Engine Optimization.
Let’s explain:
A Search Engine is like Google, where you search for things.
Optimization means making something better.
So, SEO marketing means making your website better so it comes up higher when people search.
Example:
If you search “best school bags,” you’ll see some websites at the top. They didn’t get lucky—they used SEO to rank higher on Google.
That’s the power of SEO marketing.
Why Is SEO Marketing Important?
Let’s say you made a nice website to sell stickers. But if nobody sees it, no one buys.
So, you do SEO marketing:
Add the right keywords
Make your website fast
Write helpful articles
Then Google says, “This site is good. Let’s show it to people.”
Now your site gets more visitors and maybe more sales.
How Does SEO Marketing Work?
Here’s how SEO works in a simple way:
Find the right keywords
What are people searching?
Example: “cute cartoon stickers”
Write helpful content
Blogs, videos, or guides
Example: “Top 10 ways to decorate with stickers”
Use the keyword in the right places
In titles, paragraphs, image names
Make the website fast and mobile-friendly
Add links to other useful websites
All these steps together are part of SEO marketing.
How Do Online Marketing and SEO Work Together?
Online marketing is like a big toolbox. Inside it, SEO is one of the most powerful tools.
Here’s how they help together:
Tool What It Does
SEO Brings free traffic from Google
Social Media Builds followers and trust
Email Marketing Keeps in touch with visitors
Ads Brings fast traffic (but costs money)
Together, they make a strong online marketing strategy.
Can Kids Learn Online Marketing?
Yes, even kids and students can start learning online marketing.
You already use:
YouTube
Blogs
You can start learning how they work for businesses.
Start by:
Creating a free blog
Sharing your hobby (drawing, stories, science)
Writing small articles
Making posters on Canva
That’s how learning begins.
What Skills Help in Online and SEO Marketing?
Skill Why It Helps
Writing For blogs and posts
Research For finding good keywords
Design For making posters and ads
Basic computer use For working online
Patience Because results take time
These skills improve with practice!
How to Start Learning SEO and Online Marketing?
You can begin with these free and simple platforms:
Platform What You Can Learn
Google Digital Garage Basics of online marketing
YouTube (channels like Simplilearn) SEO & marketing tips
HubSpot Academy Email and content marketing
Canva Free design tool for marketing posts
Just start with 30 minutes per day.
Recap Table
Question Answer
What is online marketing? Telling people about products/services on the internet
What is SEO marketing? Making websites appear higher on Google search
Why is it important? It helps grow business and reach more people
Can kids learn it? Yes, with small steps like blogging or social posts
Where to start? Google Garage, YouTube, HubSpot, Canva
Final Thoughts
Now you know:
What is online marketing?
What is SEO marketing?
How they help businesses
How you can begin learning
Marketing is not just for companies. It’s for anyone who wants to share their ideas with the world.
